The COO construct : methodological and related issues in a globalized world
Ruby R. Dholakia, Miao Zhao, Jingyi Duan
| Year of publication: |
2020
|
|---|---|
| Authors: | Dholakia, Ruby R. ; Zhao, Miao ; Duan, Jingyi |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 1, p. 3-17
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| Subject: | brand familiarity | brand origin recognition accuracy | consumer judgments | Country of origin | Stereotype Content Model | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Ursprungsregeln | Rules of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1517230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201059