A novel romance : the Technology Acceptance Model with emotional attachment
Wayne Read; Nichola Robertson; Lisa McQuilken
| Year of publication: |
2011
|
|---|---|
| Authors: | Read, Wayne ; Robertson, Nichola ; MacQuilken, Lisa |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 19.2011, 4, p. 223-229
|
| Subject: | Emotion | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009308820