A perceptual approach to understanding user-generated media behavior
Year of publication: |
2013
|
---|---|
Authors: | Thakur, Ramendra ; Summey, John H. ; Joby, John |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 1, p. 4-16
|
Subject: | Mediennutzung | Media usage | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion |
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