A rationale for the coexistence of central and decentral marketing in team sports
Year of publication: |
2007
|
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Authors: | Gürtler, Oliver |
Published in: |
German economic review. - Berlin : De Gruyter, ISSN 1465-6485, ZDB-ID 1481108-X. - Vol. 8.2007, 1, p. 89-106
|
Subject: | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization |
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