A resource-based approach to the study of export marketing from Australia
Craig C. Julian
| Year of publication: |
2013
|
|---|---|
| Authors: | Julian, Craig C. |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 6.2013, 2, p. 141-157
|
| Subject: | industry structure | marketing capabilities | strategy | performance | Australien | Australia | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759935