The mediating role of innovation in strategic international marketing
Year of publication: |
2014
|
---|---|
Authors: | Wong, Ho Yin |
Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 27-46
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Innovation | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Australien | Australia |
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