A revised model of e-brand equity and its application to high technology products
Loc Tuan Le, Lobel Trong Thuy Tran, Ly Minh Thi Pham, Doan Thuc Dinh Tran
| Year of publication: |
2018
|
|---|---|
| Authors: | Loc Tuan Le ; Lobel Trong Thuy Tran ; Ly Minh Thi Pham ; Doan Thuc Dinh Tran |
| Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 29.2018, 2, p. 151-160
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| Subject: | E-brand equity | Visual appeal | E-preference | Repurchase intention | Perspective of digitalized engagement | online social media platforms | Social Web | Social web | Online-Marketing | Internet marketing | Hochtechnologie | High technology | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.hitech.2018.09.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955136