A rules-based approach to competitive interaction
Year of publication: |
1988
|
---|---|
Authors: | Thomas, Gloria P. |
Other Persons: | Soldow, Gary F. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 2, p. 63-74
|
Subject: | Marketingtheorie | Marketing theory |
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