A Social Strategy : How We Profit from Social Media
Year of publication: |
[2014] ; Course Book
|
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Authors: | Piskorski, Mikolaj Jan |
Publisher: |
[2014]: Princeton, NJ : Princeton University Press |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Wettbewerbsstrategie | Competitive strategy | Social Media | Wirtschaft |
Description of contents: | Description [degruyter.com] |
Extent: | 1 Online-Ressource 13 line illus. 9 tables |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: Internet via World Wide Web In English |
ISBN: | 978-1-4008-5002-0 ; 978-0-691-16926-2 |
Other identifiers: | 10.1515/9781400850020 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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A social strategy : how we profit from social media
Piskorski, Mikołaj Jan, (2014)
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Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick, (2010)
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Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz, (2014)
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Piskorski, Mikolaj Jan, (2010)
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Platforms and limits to network effects
Hałaburda, Hanna, (2010)
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Die richtige Strategie für Social Media
Piskorski, Mikolaj Jan, (2012)
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