Social network marketing : customer value, CRM, and competitive actions
Year of publication: |
2014
|
---|---|
Authors: | Doligalski, Tymoteusz |
Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 96-113
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy |
-
Ozuem, Wilson, (2022)
-
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D., (2011)
-
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin, (2016)
- More ...
-
Value proposition and firm performance : segmentation of Polish online companies
Doligalski, Tymoteusz, (2015)
-
Tomczyk, Przemysłam, (2016)
-
Internet-based customer value management : developing customer relationship online
Doligalski, Tymoteusz, (2015)
- More ...