A stadium by any other name : the value of naming rights
Year of publication: |
2007
|
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Authors: | Leeds, Eva Marikova ; Leeds, Michael A. ; Pistolet, Irina |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 8.2007, 6, p. 581-595
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Subject: | Sportstätte | Sports facilities | Sponsoring | Sponsorship | Ereignisstudie | Event study | USA | United States |
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