A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
Year of publication: |
2017
|
---|---|
Authors: | Soh, Catherine Qian Ying ; Sajad Rezaei ; Gu, Man-Li |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 2, p. 180-204
|
Subject: | Generation Y | Perceived quality | Brand consciousness | Need of uniqueness | Social influences | Traits of vanity | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenimage | Brand image | Markenführung | Brand management |
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