A study of antecedents of switching cost and customer retention in social commerce
Year of publication: |
2020
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Authors: | Choi, Youngkeun |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 4, p. 51-64
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Subject: | Customer Retention | Social Commerce | Switching Cost | Social Web | Social web | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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