A Study of Social Media Marketing and Perceived Risk in Online Shopping of Electronic Goods in India
Year of publication: |
2017
|
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Authors: | Kumar, Anil |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Social Web | Social web | Risiko | Risk |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (4 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 17, 2017 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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