A study of the corporate design packaging of Malaysia's processed food
Hwee Ling Siek, Yek Ming Liew, Kay Hooi Keoy and Aswani Kumar Cherukuri
| Year of publication: |
2023
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|---|---|
| Authors: | Hwee Ling Siek ; Yek Ming Liew ; Kay Hooi Keoy ; Cherukuri, Aswani Kumar |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 22.2023, 5, Art.-No. 2350026, p. 1-19
|
| Subject: | colour | durian | entrepreneurship | fonts | Malaysia | Packaging design | Produktgestaltung | Product design | Verpackung | Packaging | Entrepreneurship | Entrepreneurship approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649223500260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014494274