A study of the loyalty-building process for mobile data service usage in Korea
Chung K. Kim; Elizabeth Fife; Mina Jun; Lejun Sheryl Soh; Sunnyoung Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Chung K. ; Fife, Elizabeth ; Jun, Mina ; Soh, Lejun Sheryl ; Lee, Sunnyoung |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 21063278. - Vol. 9.2011, 1/2, p. 44-62
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009851679