A study on consumer preference at Maruti Service Masters, Chennai
T. M. Guna Raj, Selva Kumar and C. Prabhu
| Year of publication: |
2014
|
|---|---|
| Authors: | Raj, T. M. Guna ; Kumar, Selva ; Prabhu, C. |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 12.2014, 2, p. 361-370
|
| Subject: | Customer preference | performance and better services | marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Präferenztheorie | Theory of preferences | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010374126