A study on consumer preferences for private label brand products in Bangalore city of India
Year of publication: |
July-September 2016
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Authors: | Kumar, R. Satish ; Venkatkistareddy.G |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 14.2016, 3, p. 122-127
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Subject: | Private Label Brands | Retail | Consumer Preferences | Indien | India | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image |
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