Effect of consumers' perceived risk on relationship marketing for m-shopping in India : the moderated mediation role of demonetisation
Ishfaq Hussain Bhat, Shilpi Gupta
| Year of publication: |
2022
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|---|---|
| Authors: | Bhat, Ishfaq Hussain ; Gupta, Shilpi |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1745-1329, ZDB-ID 2231575-5. - Vol. 27.2022, 3, p. 281-302
|
| Subject: | apps | commitment | demonetisation | digital | financial risk | functional risk | India | m-shopping | perceived risk | purchase intention | shopping behaviour | trust | Indien | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Risikopräferenz | Risk attitude | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2022.125743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013453822