China market entry strategy of Paris Baguette
Year of publication: |
2014
|
---|---|
Authors: | Ryu, Sungmin ; Jang, Woojung ; Cho, Hyejeong |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 10.2014, 2, p. 155-164
|
Subject: | Bakery Franchise | Paris Baguette | China Market Strategy | China | Franchising | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Internationales Marketing | International marketing |
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