Diffusion and its implications for marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Tellis, Gerard J. ; Chandrasekaran, Deepa |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 376-390
|
Subject: | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management |
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