Determining the attractiveness of product attributes in consumer goods markets using POS scanner data
Reinhold Decker; Sören W. Scholz
| Year of publication: |
2010
|
|---|---|
| Authors: | Decker, Reinhold ; Scholz, Sören W. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 3, p. 225-237
|
| Subject: | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | Stochastischer Prozess | Stochastic process | Regressionsanalyse | Regression analysis | Deutschland | Germany | 2004-2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651241