A taxonomy of information technology-enhanced pricing strategies
Year of publication: |
2008
|
---|---|
Authors: | Dixit, Ashutosh ; Whipple, Thomas W. ; Zinkhan, George M. ; Gailey, Edward |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 4, p. 275-283
|
Subject: | Preismanagement | Pricing strategy | Informationstechnik | Information technology | Operations Research | Operations research |
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