A theoretical analysis of endogenous and exogenous switching costs
Year of publication: |
2013
|
---|---|
Authors: | Shi, Mengze |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 11.2013, 2, p. 205-230
|
Subject: | Switching costs | Price competition | Loyality rewards | Theorie | Theory | Wechselverhalten | Switching behaviour | Preiswettbewerb |
-
Price wars caused by switching costs
Klemperer, Paul, (1989)
-
Enhancing market power by reducing switching costs
Bouckaert, Jan, (2008)
-
Enhancing market power by reducing switching costs
Bouckaert, Jan J., (2008)
- More ...
-
A Dyad Model of Calling Behaviour with Tie Strength Dynamics
Shi, Mengze, (2009)
-
Estimating the value of brand alliances in professional team sports
Yang, Yupin, (2009)
-
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay, (2010)
- More ...