A Theoretical Perspective of the Antecedents and Consequences of Organizational Learning in Marketing Channels
| Year of publication: |
1996
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|---|---|
| Authors: | Lukas, Bryan A. ; Hult, G.Tomas M. ; Ferrell, O.C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 36.1996, 3, p. 233-244
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