A Theory of Combative Advertising
Year of publication: |
2009
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Authors: | Chen, Yuxin ; Joshi, Yogesh V. ; Raju, Jagmohan S. ; Zhang, Z.John |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 1, p. 1-19
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