A Theory of Combative Advertising
Year of publication: |
2012
|
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Authors: | Chen, Yuxin ; Joshi, Yogesh V. ; Raju, Jagmohan S. ; Zhang, Z. John |
Publisher: |
[S.l.] : SSRN |
Subject: | Experiment | Werbung | Advertising | Marketingmanagement | Marketing management | Gefangenendilemma | Prisoner's dilemma | Schrumpfende Märkte | Declining markets | Preiswettbewerb | Price competition |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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