A two period pricing model for new fashion style launching strategy
Year of publication: |
2015
|
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Authors: | Zhou, Erfeng ; Zhang, Juzhi ; Gou, Qinglong ; Liang, Liang |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 160.2015, p. 144-156
|
Subject: | Pricing decision | Fashion product | Two-period model | New style launching | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Preismanagement | Pricing strategy | Produktentwicklung | New product development |
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