A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
Year of publication: |
March-April 2017
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Authors: | Hojjat, Ali ; Turner, John ; Cetintas, Suleyman ; Yang, Jian |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 65.2017, 2, p. 289-313
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Subject: | online advertising | guaranteed targeted display advertising | reach | frequency | uniform delivery | column generation | cutting stock | quadratic programming | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Theorie | Theory |
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