A vacationer-driven approach to understand destination image : a Leximancer study
Year of publication: |
2015
|
---|---|
Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn R. ; Cretchley, Julia |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 2, p. 151-162
|
Subject: | Destination image | Fraser Coast | Leximancer | salient attributes | vacationer views | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour |
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