A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices
Year of publication: |
2016
|
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Authors: | Smith, Andrew N. ; Pyle, Martin A. |
Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 69-90
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web |
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