Absatzförderung im elektronischen Handel mit Verbrauchern (B2C)
Marco Beicht
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Beicht, Marco |
| Publisher: |
Berlin : epubli GmbH |
| Subject: | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [epubli.de] ; Description [epubli.de] |
| Extent: | 140 S. Ill., graph. Darst. 210 mm x 148 mm, 711 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-941071-11-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788241