Absatzmittlergerichtetes Markenmanagement
Christoph Burmann; Philip Maloney
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Burmann, Christoph ; Maloney, Philip |
| Publisher: |
Münster, Westf : LIT |
| Subject: | commitment | Markenführung | Brand management | Vertriebsweg | Distribution channel | Handel | Trade | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Markenpolitik | Markenimage | Internes Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 132 S. graph. Darst. 205 mm x 147 mm |
|---|---|
| Series: | Markenmanagement. - Hamburg : Lit, ZDB-ID 2193501-4. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8258-9801-6 ; 978-3-8258-9801-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003372007