Academic brands : distinction in global higher education
Year of publication: |
[2022]
|
---|---|
Other Persons: | Biagioli, Mario (ed.) ; Sunder, Madhavi (ed.) |
Publisher: |
Cambridge, United Kingdom ; : Cambridge University Press |
Subject: | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Markenführung | Brand management | USA | United States |
Extent: | 1 Online-Ressource (xiv, 231 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-1-108-88192-0 ; 978-1-108-79475-6 ; 978-1-108-84137-5 |
Other identifiers: | 10.1017/9781108881920 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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