University branding : understanding student's choice of an educational institution
Year of publication: |
2012
|
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Authors: | Joseph, Mathew ; Mullen, Eileen Wall ; Spake, Deborah |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 1, p. 1-12
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Subject: | Hochschule | Higher education institution | Markenführung | Brand management | Firmenimage | Corporate reputation | Studierende | Students | USA | United States |
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