Investigating the factors that make a fashion app successful : the moderating role of personalization
Year of publication: |
2018
|
---|---|
Authors: | Trivedi, Jay P. ; Trivedi, Hemant |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 2, p. 170-187
|
Subject: | App satisfaction | purchase intentions | mobile applications (apps) | Mobile Anwendung | Mobile application | Mode | Fashion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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