Recommendations to buy in online retailing and their acceptance
Year of publication: |
2011
|
---|---|
Authors: | Baier, Daniel ; Stüber, Eva |
Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 237-252
|
Subject: | Online-Handel | Online retailing | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
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