Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen
Regis McKenna
| Alternative title: | Total access <dt.> |
|---|---|
| Year of publication: |
2003 ; 1. Aufl.
|
| Authors: | McKenna, Regis |
| Publisher: |
[Weinheim] : Wiley |
| Subject: | Unternehmen | Informationstechnik | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 238 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-527-50037-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004662194