Total access : giving customers what they want in an anytime, anywhere world
Regis McKenna
| Year of publication: |
2002
|
|---|---|
| Authors: | McKenna, Regis |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Unternehmen | Informationstechnik | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 252 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-244-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004748900