Access to modern marketing
edited by Yonggui Wang
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Wang, Yonggui (ed.) |
| Published in: |
Marketing in China ; volume 1
|
| Publisher: |
Los Angeles : SAGE reference |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | China | 1977-1998 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xlii, 287 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-4739-1579-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444943