Account planning : its history and its significance for ad agencies
Paul Feldwick
| Year of publication: |
2007
|
|---|---|
| Authors: | Feldwick, Paul |
| Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 184-198
|
| Subject: | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Rationalismus | Rationalism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570251