Accountable advertising : a handbook for managers and analysts
Simon Broadbent
| Year of publication: |
1997
|
|---|---|
| Authors: | Broadbent, Simon |
| Publisher: |
Henley-on-Thames : Admap Publications [u.a.] |
| Subject: | Werbung | Controlling | Werbewirkungsanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 302 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-899314-61-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004722590