Wie sich Werbung rechnet : das Handbuch für Budget-Entscheidungen im Marketing-Mix
Simon Broadbent ; Kathrin Haarstick
| Alternative title: | Accountable advertising <dt.> Accountable advertising |
|---|---|
| Year of publication: |
1999
|
| Authors: | Broadbent, Simon ; Haarstick, Kathrin |
| Publisher: |
München [u.a.] : Econ |
| Subject: | Werbung | Controlling | Werbewirkungsanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 334 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-430-11577-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004596948