Accountable marketing : the economics of data-driven marketing
by Peter J. Rosenwald
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Rosenwald, Peter J. |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 336 S graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | CD-ROM, DVD |
| Language: | English |
| ISBN: | 0-324-20359-4 ; 0-324-30468-4 ; 0-324-30469-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001962037