Active sport tourism in Europe : applying market segmentation model based on human values
Aleksandra Terzić, Dunja Demirović, Biljana Petrevska, Wolfgang Limbert
| Year of publication: |
2021
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| Authors: | Terzić, Aleksandra ; Bajrami, Dunja Demirović ; Petrevska, Biljana ; Limbert, Wolfgang |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 7, p. 1214-1236
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| Subject: | sport motivation | values | sport tourist profiles | market segments | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Europa | Europe | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020926546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592369