Adding value to service offerings: the case of UK retail financial services
Year of publication: |
1998
|
---|---|
Authors: | Devlin, James F. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 11/12, p. 1091-1109
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive strategy | Financial services | Marketing strategy | Service quality | Services marketing | United Kingdom |
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