Advanced brand management : managing brands in a changing world
Paul Temporal
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Temporal, Paul |
| Publisher: |
Singapore : Wiley |
| Subject: | Markenpolitik | Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 350 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-82449-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004952262