The sharing economy : a hedge against recession setbacks
Purpose: This paper aims to provide lessons from the emergence of the sharing economy after the 2008 recession and helps managers prepare more effectively for recessions in the future. Design/methodology/approach: In this conceptual paper, the authors build on research on the sharing economy and study the best practices contributing to the sharing economy’s emergence and growth after the 2008 recession. The authors identify the key characteristics of this new economic sector and share lessons that can be used by other companies. Findings: The authors recommend five major takeaways: seeking a more flexible supply; actively watching the trends; leveraging customers like employees; using advanced data science and technology like the sharing economy companies; and proactively avoiding panicked responses. This will help companies succeed during recessionary times – and the boom times that follow. Originality/value: This is the first paper that, to the best of the authors’ knowledge, investigates the interplay between the sharing economy and recession and highlights practical lessons.
Year of publication: |
2021
|
---|---|
Authors: | Habibi, Mohammad Reza ; Kohli, Chiranjeev S. |
Published in: |
Journal of Business Strategy. - Emerald, ISSN 0275-6668, ZDB-ID 2068174-4. - Vol. 43.2021, 4 (01.06.), p. 239-246
|
Publisher: |
Emerald |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza, (2015)
-
Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile, (2016)
-
The progression and impact of the sharing economy : a preface
Habibi, Mohammad Reza, (2019)
- More ...