Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
Year of publication: |
May 2016
|
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Authors: | McAlexander, James H. ; Koenig, Harold F. ; DuFault, Beth |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 21.2016, 2, p. 82-95
|
Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Fundraising |
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