Communitas interruptus : consumer experiences of leaving community
James H. McAlexander and Beth Leavenworth DuFault
| Year of publication: |
2015
|
|---|---|
| Authors: | McAlexander, James H. ; DuFault, Beth |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 250-262
|
| Subject: | Markenführung | Brand management | Markentreue | Brand loyalty | Produktlebenszyklus | Product life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313565